The Ultimate Play
Nvidia latest marketing slogan “The Ultimate Play” is Nvidia’s way to tackle all of the current trends in gaming, all the way down to streaming. Starting with e-sport gamers Nvidia is touting its “Nvidia Reflex” tech which allows a reduction in latency when playing e-sports and competitive type of games. There is a huge market for this type of technology and AMD has capitalized on it with their Anti Lag and Freesync tech a few years back. Nvidia Reflex is part of Nvidia proprietary “Nvidia Reflex SDK” APIs.
NVIDIA Reflex Latency Analyzer in action
Nvidia Broadcast App
Nvidia is definitely tackling the competition and taking things to the next level with this tech. Nvidia Broadcast App take a lot of current features and incorporates them in one app. This will make streaming very easy to setup and can solve a lot of issues, such as noise removal which allows the App to only output your voice. An example could be when you are typing on a keyboard during a stream or moving certain "loud" items around your computer desk, anything other than the sound of your voice will be removed. Background noise was a big issue and many different types of software, including Nvidia’s Broadcast App solve these issues.